Zivame strengthens its pan-India retail network

Zivame, India’s leading intimatewear brand, has expanded its retail footprint with the launch of a new franchise store in Jabalpur, Madhya Pradesh. The store marks another step in the brand’s mission to make intimatewear shopping more accessible and inclusive for women across India.

The new outlet brings Zivame’s extensive range of lingerie, sleepwear, shapewear, and activewear closer to customers in the region, along with expert fit assistance and a personalized shopping experience.

Founded in 2011, Zivame has become one of India’s most trusted intimatewear brands, offering over 50,000 styles across lingerie, sleepwear, shapewear, and activewear in 100+ sizes, catering to women across age groups and geographies.