FRAI urges Govt to crackdown on counterfeit products

The Federation of Retailers Association of India (FRAI) on Wednesday urged the Government to strengthen enforcement measures against illicit trade and counterfeit products, saying their proliferation poses risks to consumer safety and harms the livelihoods of millions of small retailers.

FRAI, in a seminar held in the national Capital, submitted a representation to the Ministry of Consumer Affairs, Food and Public Distribution, seeking stronger policy measures to curb illicit trade and counterfeit products.

The association called for stricter enforcement against illegal products, tougher penalties for repeat offenders, greater accountability of digital marketplaces, enhanced surveillance and market inspection mechanisms, and coordinated action among enforcement and regulatory agencies to protect consumers and promote fair market practices.

It highlighted “alarming rise” of counterfeit and non-compliant products across multiple categories, including food and beverages, groceries, personal care products, cosmetics, tobacco products.