Sebi launches AI-driven calling campaign to promote ‘Sebi Check’ tool

Markets regulator Sebi on Friday launched a multilingual, AI-enabled public outreach campaign on a pilot basis to enhance investor awareness about the ‘Sebi Check’ Tool and validated UPI handles. The initiative has been rolled out in collaboration with Sarvam, a generative AI company focused on building AI models for Indian languages, the regulator said in a statement. The regulator introduced the ‘SEBI Check’ Tool and validated UPI handles on October 1, 2025, allowing investors to verify UPI IDs, QR codes, and bank account details of Sebi-registered intermediaries before transferring funds. As part of the campaign, a select group of individual investors will receive informational calls explaining the ‘Sebi Check Tool’, validated UPI handles, and related frequently asked questions.