Prime Minister Modi: Must he recalibrate?

Prime Minister Narendra Modi remains the BJP’s central electoral asset, but signs of voter unease over the economy, jobs and governance are sharpening the need for political recalibration. With crucial state polls ahead and 2029 on the horizon, Modi faces the challenge of renewing his appeal without diminishing the strong leadership image that has defined his tenure

Indian Prime Minister Narendra Modi is reportedly working to improve his public image amid a complex array of domestic and international challenges. As a leader in a diverse, populous nation like India, Modi recognises the importance of maintaining strong public support. His commitment to listening to the people he serves is crucial for fostering trust and ensuring effective governance.

Recent data from India Today and the CVoter Mood of the Nation survey show Modi’s popularity has declined to 49 per cent. In comparison, opposition leader Rahul Gandhi’s appeal remains steady at 27 per cent. In electoral projections, the BJP is expected to lose 24 Lok Sabha seats, while Congress gains 26, suggesting economic issues are at the forefront of voters’ concerns. The fact is, no other leader can replace him.

Modi is in his third term, and rebranding his public persona is crucial to addressing voter concerns. Emphasising economic recovery and job creation can help restore trust in his leadership.

Since taking office in 2014, Modi has faced numerous challenges that have shaped public perception of his leadership and trust in it. While his personal popularity has largely remained intact over the years, he experienced a setback in 2024 when he fell short of a majority in the elections.

For the 2029 election, he would lead his party for the fourth time. Still, his leadership is under scrutiny, particularly amid significant hurdles such as economic slowdowns, rising unemployment, and the devastating impact of the COVID-19 pandemic. These events have sparked criticism from opposition parties, economic experts and the wider public, fuelling discontent among citizens who lost jobs and saw businesses close during pandemic lockdowns.

Recently, the emergence of the CJP has surprised him and his government.

Booker Prize author Arundhati Roy has observed, “PM Modi’s image, built over 24 years at the cost of crores, destroyed in two weeks by CJP.”

One of Modi’s key objectives is to enhance his image on the global stage, especially as India gains prominence in international affairs. Beyond domestic issues, Modi must also navigate the international arena effectively. As India continues to rise on the global stage, how he is perceived internationally will have significant implications for diplomatic relations and foreign investment.

By working to rebuild his and India’s image, Modi can emphasise a leadership style that is both sophisticated and approachable, enhancing India’s standing as an influential player in global politics. Engaging with international partners and addressing pressing global challenges could help solidify his reputation as a capable leader on multiple fronts.

The upcoming BRICS summit offers Modi a unique opportunity to improve both India’s and his own international image. Significant efforts are underway to ensure the summit’s success, reflecting India’s growing influence and economic potential.

The current economic distress has led to Modi pursuing initiatives to spur economic recovery and restore public confidence. By demonstrating his commitment to confronting these challenges head-on, Modi aims to reassure voters that he is prepared to take decisive action to resolve issues affecting the nation’s future.

Modi’s leadership style is characterised by strong nationalism and decisiveness, which has earned him a loyal base of supporters. However, to broaden his appeal, he may need to present a more inclusive image that emphasises unity and diversity.

Because state elections are driven by political planning and strategy, these factors matter more. Modi is likely to highlight his government’s achievements in infrastructure development, digital transformation, welfare programmes, and improvements in healthcare and education. Showcasing these successes can help demonstrate his effectiveness as a leader and bolster his public image.

To achieve these goals, Modi likely uses a range of communication strategies, including social media, public speeches, and direct engagement with local issues. His oratory and direct approach to the public have yielded results. His messaging often emphasises empathy, responsiveness, and accountability-qualities that resonate deeply with voters, particularly during challenging times.

In conclusion, Modi’s efforts to rebuild his public image reflect a multifaceted strategy to address internal challenges and external perceptions. By skilfully navigating public sentiment, economic realities, and global dynamics, he seeks to strengthen his leadership and advance his agenda. This comprehensive approach is essential for any leader who aims to stay relevant and maintain support in an ever-evolving political landscape, especially as he prepares for future electoral challenges.

And above all, no other leader is in sight who can go beyond his popularity.

Modi’s efforts to rebuild his image reflect a multifaceted strategy to address both internal challenges and external perceptions. By skilfully navigating public sentiment, he aims to strengthen his leadership and advance his agenda. This strategic approach is essential for any leader who seeks to maintain relevance and support in an ever-changing political landscape.

In next year’s election in Uttar Pradesh (UP), the BJP must aim to retain control of the state. Winning elections in other states is also important. The BJP’s election machinery operates continuously. Modi should ensure that the public perceives him as a strong leader.

The upcoming state elections will present a significant challenge for the Bharatiya Janata Party (BJP). The forthcoming year is poised to be difficult for both Prime Minister Modi and the BJP.

The upcoming BRICS summit offers Modi a unique opportunity to improve both India’s and his own international image. Significant efforts are underway to ensure the summit’s success, reflecting India’s growing influence and economic potential

The writer is a popular columnist; Views presented are personal.