IIM Jammu launches industry integrated eBBA degree

The Indian Institute of Management Jammu launched a four-year job-ready and industry-oriented eBBA (honours) programme in collaboration with the Accenture Centre of Advanced Studies.

TalentSprint and IIM Jammu announce a strategic partnership, designed to combine academic rigour with real-world industry relevance for the undergraduate level. Anurag Bansal, Managing Director, said, “Technology is fundamentally changing how organisations create value, and the skills required to lead in this environment are evolving rapidly.

This collaboration with IIM Jammu reflects our shared commitment to reimagine management education by combining business acumen with technology-led thinking.

Professor BS Sahay, Director, IIM Jammu, said, “At IIM Jammu, we are committed to redefining management education through meaningful collaboration with industry leaders. This partnership with TalentSprint brings together academic excellence and real-world relevance. Our eBBA (Honours) degree programme is designed to develop graduates who are conceptually strong, technologically aware, professionally agile and well prepared to create impact from the early stages of their careers.”