Everyone is a priority with Vi: Vodafone Idea’s veiled dig at Airtel Priority Postpaid

Telecom firm Vodafone Idea (VI) took a veiled dig at Airtel’s Priority Postpaid service across social media platforms, calling subscribers to switch to its network as it gives priority to everyone. Airtel had launched “Priority Postpaid” plans on May 19, which promise consistent speed even in crowded markets for postpaid customers. The plan has triggered a debate on whether such plans violate the rule of net neutrality framework.

Airtel promises that 5G “Priority Postpaid” will provide a “fastlane” to subscribers with use of network slicing technology, even during peak traffic time, by dynamically separating a portion of the network for them from other categories of telecom services.

Vodafone Idea in social media posts said, “Na Kisi ko kum Na zyada (neither anyone gets less nor more). Sabko equal network ka vaada (promise of equal network for everyone). Strong Network Sabka Haq (everyone’s right). Change to Vi.”

While Airtel has pan-India 5G network, Vi has 5G network in over 110 cities.

“Everyone is a priority with Vi. That’s why we’re continuously strengthening our network — we have added 2,20,000+ new towers, expanded Vi 5G in 110+ cities, and AI-based self-optimising network technology that intelligently adapts to help deliver stronger connectivity — even in crowded areas,” Vi said. Vi aims to spend Rs 45,000 crore in capex to improve its network and remain competitive in the market.

The company is in talks with banks to raise Rs 25,000 crore debt, which it plans to use for network expansion.