Adani Cement creates 70-ft aerial tribute to goddess Durga in Madhya Pradesh
Adani Cement has created a monumental aerial tribute to Maa Durga at its Kymore plant in Madhya Pradesh, using 15,000 cement bags as part of its Navratri and Durga Puja 2026 campaign, Jahan Vishwas, Wahan Shakti. The installation, spread across a 70 ft × 70 ft canvas, represents 750 tonnes of cement and involved 12,600 person-hours of collective effort.
Adani Cement, part of the Adani Portfolio and the world’s ninth-largest cement producer, said it is the first and only cement company to create such a large-scale aerial tribute using packed cement bags. The company captured the installation’s creation and aerial reveal in a digital film for its digital and social media platforms.
At ground level, the 15,000 cement bags appeared as individual units arranged with precision. As the aerial camera rose, the arrangement revealed the form of Maa Durga, with her crown, eyes, ten arms and flowing form taking shape through the alignment of thousands of cement bags.
The installation brought together the collective efforts of people who transformed individual building materials into a large-scale representation of faith and devotion. The aerial reveal forms the centrepiece of the campaign’s digital film, which captures the process of creating the artwork and its unveiling from above.
The campaign, titled Jahan Vishwas, Wahan Shakti, brings together two key brand ideas associated with Adani Cement’s portfolio. Shakti reflects Ambuja Cements’ promise of strength, while Vishwas draws on ACC’s legacy of trust spanning more than nine decades.
Through the image of Maa Durga, revered as an embodiment of strength and protection, the campaign combines these two ideas in a tribute to faith, tradition and collective endeavour. The initiative uses cement bags, a material associated with building homes and infrastructure, to convey the message that trust and strength together can create something larger than the sum of its parts.
The digital film begins at ground level, showing hands at work, cement bags being moved into position, and the installation gradually taking shape. As the camera moves upward, the arrangement becomes clearer, eventually revealing the complete image of Maa Durga. The shift in perspective highlights the collective effort behind the installation and reinforces the campaign’s central message of Jahan Vishwas, Wahan Shakti.
The campaign also celebrates the people of Kymore, home to ACC’s cement plant established in 1923.
The town has a long-standing tradition of Ram Leela celebrations, making it a significant location for an initiative centred on faith, cultural heritage and community participation.
With the installation, Adani Cement has used an unconventional arrangement of cement bags to bring together its brands’ core values of trust and strength while marking the festive season of Navratri and Durga Puja 2026.
