The Yogi Government is set to opt for advertisements through audio-video clips to highlight achievements of the state government an portray genuine beneficiaries playing the lead role in these clips. These two-minute clips will be aired on the major news channels.
A brainchild of Information and Publicity department of UP, the department brass have hired top film making agencies to make these clips. “These clips will speak about the achievements of the state government and how their implementation changed the lives of beneficiaries,” Director (Information) Anuj K Jha told ‘The Pioneer’ in lucknow on Friday.
“A beginning has been made with croploan waiver project which highlights near perfect implementation and how the scheme was likely to change the life of farmers,” Jha said adding that the next clips would focus on the success of government schemes in education and health sectors.
“We have aired some clips on news chancels and soon these clips will be shown in cinema halls,” said Jha.
A salient feature of these clips will be that genuine beneficiaries would be the lead actors and speak in detaiul about the benefits of the schemes and how their implementation had changed their lives.
This is the first time that the Information department has gone for advertisements through audio-visual clips which will be produced for Rs 3.5 lakh. In the previous SP regime, the department had sponsored `UP ki Kahania’ - a story telling programme anchored by a radio jockey.