The Uttar Pradesh Women Power Line-1090 on Friday launched ‘Humari Surakhsa’, a digital outreach programme, wherein 1090 reaches out to people digitally, creates awareness, and captures data signals to device integrated solutions.
On Friday, ADG Neera Rawat shared with mediapersons a digital outreach roadmap for Digital Chakravyuh (360 degree ecosystem for women safety) in Uttar Pradesh. She explained the cons of traditional modes of outreach while outlining the pros of implementing digital outreach. She described their technical edge from having a cross-channel digital strategy to having a team of data scientists to execute the mammoth task of generating awareness among the people of the state. Her strategic breakdown ensures ease of use for rural women, psychometric profiling and targeting offenders, predictive analytics, community participation, audience engagement to generate awareness for exponential outreach. She emphasised on having integration between online and offline actions of the organisation.
“1090 has enough tech power and it has chosen to adopt technologies such as artificial intelligence and machine learning for betterment of the services. A pilot project using Facebook was launched,” she said while also sharing the results of their pilot project of Facebook promotion. A week ago, ‘Vaicharik Samagam’ was organised for a brainstorming session among the representatives of different verticals of the society on ‘Creating safe & secure environment for women and children’. Conclusions drawn from ‘VaicharikSamagam’ were also discussed.
There are 11.16 crore internet users, including 66 per cent of the rural population in the state. ADG Neera Rawat further said: “The campaign will be in a phased manner, so that we cover all the internet users and amplify outreach among households.”
She unveiled her vision of reaching households, rural, urban and students to join hands with WPL-1090 through digital platforms and spread the word. She said she is determined to instill fear amongst the heart of offenders but at the same time, she believes that the solution lies in impacting the minds and bringing a cultural change. She also focused on psychometric targeting.
Rawat inaugurated the ‘Hamari Suraksha’ campaign, showcasing the holistic reach distribution as well. The event concluded with an enthralling ‘Shankhnaad’, calling every citizen of Uttar Pradesh to be part of ‘Hamari Suraksha’. ‘1090’ is a helpline for women who want to report harassment, cyber crime, stalking or phone-related abuse.