Aiming to popularize ‘One District, One Project’ (ODOP) scheme, the UP government is set to organize a state-level summit where experts from MSME industry would be invited to educate officials about branding the scheme. Besides, the state government has set a target of to giving employment to 20 lakh people in the next four years.
“This is the modern era where branding of schemes is mandatory. Officers should know what to highlight and when, so that the ODOP scheme can catch global headlines,” MSME minister Satyadeo Pachuri said while reviewing performance of the department in luiknow on Thursday.
Pachauri said that the Investor’s Summit opened a window of opportunity for Uttar Pradesh to sell its product at the global market.
“Products which are localized but have potential to hit global market needs to be promoted. For this, we need to seek expert opinion. We will organize a state-level summit where ideas will be exchanged,” he said.
The minister asked officials to get well versed with the nitty-gritty of schemes so that they could tell people about ODOP and redress problems there and then. “Officials should also ensure that MoUs which were signed during Investor’s Meet in February should be implemented,” he said.
“The UP Government has seta target to provide employment to 20 lakh people in the next four years through Central government’s schemes like Pradhan Mantri Mudra Yojana, Pradhan Mantri Rozgar Srijan Yojana, Mukhya Mantri Yuva Swarojgar Yojana and other schemes. On May 27 over 10,000 people will be given loans under Mudra Yojana,” Pachauri said.
Industrial Development Commissioner Dr Anup Chandra Pandey also spoke on this occasion.