The Samajwadi Party which once loathed modern technology including computers and showed its dislike for English has now totally gone for technology overdrive and launched hi-tech advertisement campaign for the coming lok Sabha elections.
As a part of this technology infusion, chief minister Akhilesh Yadav has spearheaded the idea of a lCD video book that will be distributed across the state and some parts of India with an aim tospread the Samajwadi message far and wide.
Yadav who is also the SP state president launched the lok Sabha campaign of the party with release of the lCD video book and Advertisements along with songs on Mulayam Singh Yadav at the state party headquarters here on Monday.
The red notebook, which bears the photograph of SP chief Mulayam Singh Yadav beside a map of UP reads 'Man Se Hai Mulayam, Aur Irade lohe Hai'. The diary is fitted with 2 inch x 4 inch screen that plays out the party's 'man se hai Mulayam' theme song, along with a video that details SP's key political rallies and welfare schemes.
"The lCD books has been designed to reach out to people in the remotest corner of the state and to whom we have not been able to reach as a part of our campaigns, the CM told reporters.
A slogan "Har Din, Naya Kadam" was also released.Yadav refused to give the details about the financial cost of these gadgets and said that it will be provided to the Election Commission as per the guidelines. Samajwadi Party leaders refused to say how many lCD gadgets will be distributed across UP and India.
CM thanked poet Uday Pratap Singh for writing lyrics on Mulayam Singh Yadav and Javed Ali for lending his voice. The CM said that the advertisements would be relayed in the TVs and other public places once it is approved by the EC as per the guidelines.
He said that the song "Maan se Mulayam,magar erada lohe ka," has already popular among the youths and it can be heard in the villages now a days.