With the SP regime compelting four years in office on March 15, the Information department will carry out a high pitched publicity blitz for two days coining it as terming Samajwadi Diwas. The focus of the publicity push will be to make people aware of the achievements of the Akhilesh Yadav government.
Director, Information, Ashutosh Niranjan confirmed to 'The Pioneer' that March 15 and 16 will be celebrated as Samajwadi Diwas by propagating the government policies through various government media.
“Brochures entailing the achievements of the government would be distributed among people at the block level. lED vans have been despatched to districts to talk about various schemes that have been launched. local artists will perform at the village level educating people about the projects launched,” Niranjan said.
The 10-page brochure `Mukhyamnatri Shri Akhilesh Yadav ke netritva mein Sarkar ke chaar varsh’ talks about 25 schemes that the government has launched. It contains information about sectors like agriculture, village development, minority welfare schemes, Samajwadi pension scheme, health and laptop distribution among others.
Besides, the government will also distribute calendars and pocket calendars among the people. “The literature have been sent to respective districts where DMs will ensure its distribution among the people at block level,” Niranjan said.
The Information department has taken the responsibility of spreading awareness about the government’s achievements after the CM had publically admitted that his government was good at work but poor in publicity. “We are doing considerable and commendable work but are not being able to popularise our achievements. People do not know at the lower level as what exactly we are doing,” the CM had said.
Besides, the party cadre will organise programmes at the block level. "The two-day programme will also aim to make the public aware about various welfare schemes of the government," SP spokesman Rajendra Chaudhary said.