Salman Khan will be shooting two of his upcoming films in Uttar Pradesh. Chief Operating Officer of 'Salman Khan Films' made an announcement to this effect during the three -day conclave of FICCI FRAMES in Mumbai which concluded on April 1.
FICCI FRAMES is the Media and Entertainment Division of the FICCI and serves as a vital link between media, entertainment industry, state and central governments and global interests of the film industry. The division is headed by Chairman Uday Shankar and Ramesh Sippy is the Co-chairman .
At the conclave attended by top production companies, directors, actors , writers, musicians and corporate honchos, UP Film Development Council member Vishal Kapoor made a presentation `Make Your films in UP' which beside highlighting the `UP Film Policy’ also spoke of the CM's initiative in this direction. Kapoor said, "UP government had launched the Film Policy and plans to give concession to those shooting films in the state."
Impressed by the details of the policy where tourism centres and scenic environs were being developed for the shooting, several film producers evinced interest to shoot their next films in UP. The policy will not only generate employment for locals but also help nurture local talent for various fields of film industry.
Showcasing its film policy UP Government had launched a project “Make Your Film in UP” in November 2015, inviting producers and directors to shoot their next film in the state and avail the concessions offered by the government.
The SP government had rolled out its first 'Film and Entertainment Policy' in September 2014, where several sops were offered to the industry. The state government has decided to increase the cash grant to Rs 2 crore to a production unit shooting at least 50 per cent of its film in UP. Earlier this grant was Rs 1 crore if they shot at least 75 per cent portion of their films in UP.
In the policy state government had also announced to give additional Rs 25 lakh to producers if the film cast includes actors from UP. The grant would double up Rs 50 lakh if the entire cast happens to be from the state.
Following the implementation of the policy, several films like Saif Ali Khan starrer ‘Bullet Raja’ and Madhuri Dixit starrer ‘Dedh Ishqiya’ etc had collected the Rs 1-crore grant from the state government by fulfilling the criteria. Parineeti Chopra-starrer ‘Daawat-e-Ishq’ was also shot mostly in UP and its storylibne was based on Avadh culture.
Prior to the 2014 lok Sabha polls, the SP government had hired music composers from the industry to compose the party’s election campaign song - 'Mann Se Hain Mulayam'. Film producers from Mumbai were also hired to make a promotional film ‘UP - the land of Taj’.