Preparing for the upcoming parliamentary elections, the Bharatiya Janata Party is set to work on a comprehensive plan to secure all 80 Lok Sabha seats in Uttar Pradesh.
From Lucknow to Ayodhya, the national leadership of the BJP convened a series of meetings to discuss innovative strategies and outline a roadmap for the 2024 elections.
These extensive deliberations not only addressed the 16 seats the party lost in the 2019 Lok Sabha elections but also formulated fresh plans for each of the 80 Lok Sabha constituencies in Uttar Pradesh.
The BJP is poised to introduce cutting-edge strategies, focusing on direct engagement with the common people, reinforcing booth-level activities, and expanding its outreach across the state.
A crucial aspect of the BJP’s strategy is establishing direct contacts and dialogues with people at every doorstep. Party workers and officials have been entrusted with the responsibility of reaching out to every household and discussing the achievements of the Narendra Modi government at the Centre and the governance of Yogi Adityanath in the state. Additionally, conversations will highlight the Uttar Pradesh government’s initiatives against criminal elements and the mafia.
The BJP’s emphasis on booth-level activities takes centre stage in its pursuit of victory in all 80 Lok Sabha constituencies in UP. Party officials, down to the booth level, have been assigned the role of ‘Panna Pramukh’ or booth coordinators. This strategic move aims to counter opposition alliances, such as those formed by Samajwadi Party, Bahujan Samaj Party and Congress, by focusing on winning at each individual booth.
The party has initiated the booth empowerment campaign, involving extensive wall writing and the construction of sturdy structures to fortify each booth. These booth committees will not only handle organisational public relations but also motivate voters to exercise their franchise.
BJP state president Bhupendra Singh Chaudhary expressed the party’s unwavering commitment to secure 100 per cent participation from Uttar Pradesh in electing the BJP for the third consecutive time under Prime Minister Narendra Modi’s leadership.
Under the ‘Gaon Chalo’ campaign, the BJP aims to connect not only with urban centres but also with rural areas. Officials will engage in beneficiary contact to discuss Central government schemes and showcase the government’s resolute decisions, such as the abrogation of Article 370, 35A, and surgical strikes. The campaign involves party officials spending nights in villages and participating in dialogues at the local ‘chaupals’ (community spaces).
In line with strategies employed in Madhya Pradesh, Chhattisgarh and Rajasthan, the BJP plans to divide Lok Sabha constituencies in UP into 20 clusters, each comprising four seats. A three-member team comprising a prominent leader, a national or state-level official, and a former district president or local organisation office-bearer will oversee each cluster. Their role will be to coordinate national office-bearers and align programmes effectively.
Recognising the importance of new voters, the BJP is placing special focus on attracting and engaging this demographic. Party office-bearers, including Vistaraks, have been assigned responsibilities up to the booth level to connect with the new voters. Additionally, youth conferences in every assembly, outreach programmes in college campuses and hostels are planned to attract more than 18 lakh new voters in the state. The party’s comprehensive strategy reflects a commitment to securing a resounding victory in Uttar Pradesh in the upcoming Lok Sabha elections.