“This scheme will cut the middle men from the chain of government subsidies and the benefits would reach the beneficiary directly,” he added.The PMJDY was launched nation-wide in New Delhi by Prime Minister Narendra Modi while in Uttar Pradesh, six senior ministers — Kalraj Mishra in Varanasi, Gen (Retd) VK Singh in Kanpur, Manoj Sinha in Allahabad, Sanjeev Baliayan in Agra, Santosh Gangwar in Bareilly and Rajnath Singh in lucknow — launched the scheme simultaneously.