Facebook expanded its ‘Boost Your Business’ program in UP as Dimple Yadav, the wife of Chief Minister Akhilesh Yadav, said that the campaign would provide the UP artisans' attain global visibility.
The campaign was launched in Kannauj on Thursday. It is the second city after Hyderabad where the rpogramme has been launched in India.
Inaugurating the first leg of the UP campaign, Dimple said, "The state is the land of unlimited potential. It is full of craftsmen and artists. They need global visibility. The Facebook campaign would help them get global visibility and boost e-Commerce."
“The UP government is doing its bit, yet the local artisans need a global platform and this campaign would provide the same. Businessmen in UP are using Facebook and now they can use this page to increase their client base,” she hoped
Head of Economic Growth Initiatives for Facebook India, Ritesh Mehta said, “Our 'Boost Your Business' program is designed to arm Indian businesses with the knowledge, skills and technology required to stay innovative and connect with customers at home as well as abroad."
Over the course of the next month, a series of events and outreach has been planned in the state across multiple cities. Helping to advance the government’s growth agenda, the program has trained 800 small businesses since its launch last year.
Mehta said that these events will help provide small businesses with the technology and resources required to connect with new customers and generate sales in a considerable way. “We launched the program last year and have already trained 800 businesses. We look forward to helping small businesses across UP achieve their full potential,” he said.
At these events, businessmen will be given hands-on training that include how to effectively use mobile; reach international audiences and boost your brand online. In addition, a team of experts will go door-to-door and educate businesses about how they can use Facebook to build an online presence which can help them grow.