Chief Minister Akhilesh Yadav might be cribbing that his Government schemes have not got publicity, but his officials have found a way where people would be forced to lend their ears to important schemes– literally. Call government officials and the ring tones of “Yuva Josh” greet the caller which talks about all the important scheme the Government has launched in last three years. Some of the government officials have this ring tone on their CUG numbers. They vouch no one has asked them to download the tune. “It is so jazzy I fell for it. My principal secretary has it so I too decided to have this callers’ tune,” an information officer said here on Wednesday.
Interestingly this caller tune is on trial. Principal Secretary Information Navneet Sehgal told The Pioneer that though this caller tune is much on demand it is on trial. We are getting good response. We will have to take a decision whether we should make it an official caller tune or not,” he said. The Directorate of Information and Publicity has made this tune which is a nice way to popularize government’s policies. It talks about government initiative of protecting women including introduction of 1090 project. In the same rhythm is says Government commitment to provide roof to villagers through lohia Awas Yojana and ends up saying that State has touched new highs under Yuva Josh.
Interestingly, this callers’ tune does not talk about Chief Minister Akhilesh Yadav or Samajwadi Party. It pivots around the word “Yuva Josh” – which indirectly talks about Chief Minister Akhilesh Yadav. “Almost all the officials now have Yuva Josh as their ring tones. It was launched just a couple of days back and within no time this melodious and feet thumping tune and become popular,” a senior official said adding as this callers’ tune does not carry Samajwadi Party tag many have fallen for it.
For the time being the caller tune of “official” and political workers have not been asked to download it. “I heard it recently and it is very jazzy. In two minute melody all the important government schemes have been touched. We are waiting for the directives from Chief Minister. Once we get the go ahead party workers would be asked to use it,” Ashish Yadav, OSD to Chief Minister, told The Pioneer. The punch line of this government has been Yuva Soch – young vision depicting young Chief Minister. “We have young Chief Minister who has new vision and is full of fresh ideas. He is not afraid of taking plunge into unknown territories and result so far has been very encouraging,” Chief Secretary Alok Ranjan told The Pioneer.