The Bharatiya Janata Party has started preparations to connect with people through social media in a big way to maximise the party’s outreach for the 2024 Lok Sabha election.
The BJP, for expanding its social media network across the state, organised a workshop here on Sunday. UP Chief Minister Yogi Adityanath, state BJP chief Bhupendra Singh Chaudhary, Deputy Chief Minister Brajesh Pathak and party general secretary (organisation) Dharampal Singh attended the workshop.
The BJP will organise such workshops in all 75 districts of the state till September 15. The BJP will focus on gaining the big faces of different social media platforms. The party will try to recruit those with a subscriber base of 20,000 to one lakh in the social media and close to 500 big influencers identified in the process were invited to the social media workshop in Lucknow on Sunday.
At the district level, the party’s focus will be on joining people with a subscriber base of 10,000 followers to 50,000 followers.
The social media teams will be formed at three levels –Lok Sabha teams that would have one convener, one co-convener and 10 members each, and the assembly and mandal teams having convener, co-convener and five members each.
The party has given priority to social media this time. The state team in each district will have a 12-member social team while the IT (information technology) team will have two members. This is the first time the party is pushing social media more than its IT wing.
The biggest change this time is that the district team(s) would not function under the district president but would report to the state social media team. The party will be holding a volunteers’ meet in all the major cities next month.
“We expect that 5,000 influencers in Uttar Pradesh will join the party. They would help fight anti-BJP propaganda in different domains of social media,” party leaders said.
The BJP leaders said these influencers would also be taken to Kashi Vishwanath corridor in Varanasi and Ram temple in Ayodhya.