The ruling Bharatiya Janata Party started a special campaign of micro-donation on the party's 42nd Foundation Day on Wednesday.
Under this campaign, party workers will be asked to donate small amounts through a dedicated NaMo application (app).
Chief Minister Yogi Adityanath along with state BJP chief Swatantra Dev Singh launched the campaign at the party's Lucknow headquarters by contributing to the party fund through NaMo app.
The campaign, to be run till April 30, will be expanded to all organisational circles.
On Wednesday, a campaign of micro-donation was conducted at 1,918 places across the state, where party workers as well as people from different sections of the society participated enthusiastically.
State BJP general secretary Govind Narayan Shukla said that the purpose of the campaign was to connect the common man with the BJP. He said through the NaMo app, anyone could make micro-assistance of Rs.5, Rs 50, Rs 100, Rs 500 and Rs 1,000 online.
Teams have been formed to carry out the campaign at the district level by appealing to the people to join the party through micro-donation through workers up to the mandal level.