Over and above, is the influence that is being exerted on the raw human mind by television, through a particular type of portrayal of men, especially of women in the programmes followed by the dynamic and attention grabbing sex stimulating advertisements. This has resulted in conveying to the viewers a very different world view of sex and riches than what really exists in normal world. Considering all these aspects in their totality, it appears necessary for the general civil society to play a more pro-active role in studying these issues and advise the Government suitably.