The bridge is built with prejudice — dark means lower castes and fair means upper castes. Indeed, the other name of caste is varna, which means colour. A recent study says that the practice of untouchability is still prevalent in our country which underscores the existence of caste hatred. On the other hand, matrimonial and fairness cream advertisements fan our fair mania. All-out efforts like monitoring such advertisements must be undertaken on war-footing to stop stereotyping human beings with the brush of loathe.