Sir — A common man finds his senses bombarded with words like free, offers, discounts, save upto rupees, hurry etc. Often, the consumer ends up spending more under the pretext of saving money and buys more than the required quantity because of tempting combo offers, which appeal to the emotion of greed in humans, which prompts them to take action and also words like: ‘Hurry’, ‘offer valid only till...’ .
Marketers have known this fact for years that emotions of fear and greed can be used to drive the consumers to take action. So, it is not enough that only our phones be smart, today’s smart consumer, who is bombarded with offers which promise free goods or at discounted rate should evaluate the freebie offers from all aspects and ask a question to themselves: Can the marketer really give something free to the consumerIJ And Where are we heading and what will this lead toIJ