Sir — The Union Government has provisions for making big payments to celebrities appearing in Government advertisements and to become India’s brand ambassadors in campaigns like ‘Incredible India’. There are many celebrities who do not accept payment for a public cause.
Our celebrities are extra-rich people and it adds to their profile when they are projected through campaigns like ‘Incredible India’. The Union Government must come up with some top-10 Government campaigns and invite highly-publicised tenders for donations made to the Prime Minister’s Relief Fund, for those wanting to become India’s brand ambassadors for popular campaigns.