With an aim to showcase the rich culture, history, and attractions of Uttar Pradesh, which is basking in the glory for being home of the Ram Mandir in Ayodhya, the State Tourism Department in collaboration with Glance, an InMobi group AI first lock screen has launched a grand national photography to capture the region in the frame.
On the UP Tourism Day recently, the State Principal Secretary Tourism & Culture Mukesh Meshram inaugurated the photography campaign “UP Close and Personal” aiming to bring the best of the region.
Appreciating the initiative, Meshram said, “Uttar Pradesh is the heart of India, and we want people all over the world to see its beauty and glory.
Themed around history, culture, tourism, patriotism, and spirituality, the campaign invites photography enthusiasts, and lens based artists from all walks of life to capture the essence of Uttar Pradesh and submit their masterpieces through the designated portal”.
The selected photographs will be featured on an online portal and Glance lock screen, serving over 400 million consumers across the world, providing an unparalleled virtual platform for the world to witness the captivating beauty, diversity & uniqueness of the region.
On the occasion, Dr. Subi Chaturvedi, Global Senior Vice President, Chief Corporate Affairs, and Public Policy Officer, InMobi Group was conferred with Paryatan Vibhuti or Tourism Champion for Uttar Pradesh, for promoting UP culture and tourism, as per a statement here.
Dr Chaturvedi said, “This campaign followed by a grand countrywide exhibition not only celebrates the beauty of UP but also fosters a sense of pride in our heritage. Personally, photography is a passion close to my heart, and I am thrilled to see this campaign come to life."
The users can upload their submissions at www.upcnp.art, said Dr Chaturvedi.
She added best photographs will be displayed on the Glance Lock Screen. Additionally, the top 50 photographs will be showcased in an exclusive exhibition to be held in Lucknow followed by major metro cities in the country’s top exhibition galleries selected by an eminent jury.
As an incentive for participants, submissions that are accepted for display and selection will receive a total prize pool of Rs 100000 vouchers for a popular online ecommerce portal.