“The Ministry of Tourism’s Swachchh Bharat-Swachchh Parayatan campaign to promote cleanliness and hygiene at tourist destinations is a welcome step in the right direction,” he said at the national tourism awards event here. “Inconsistent sanitation standards would, similarly, have a negative impact. This would be unfortunate — especially at a time when our tourism industry is projecting the unique beauty of our cultural sites, the scenic splendour of our adventure destinations and the richness of our architectural heritage,” he said. “It is equally important to develop systems for effective monitoring to ensure that these standards are maintained by establishments across the board,” he said.
