Prime Minister Narendra Modi will launch the three-week-long 'Swachhata Hi Seva' movement on Saturday. Modi will interact with cross-section of people from 18 locations on the inauguration of the movement intended for more awareness and greater public participation of the cleanliness campaign, which will run up to October 2, the 150th birth anniversary of Mahatma Gandhi.
"The people with whom PM will interact include school-children, jawans, spiritual leaders, members of milk and agricultural cooperatives, media persons, local Government representatives, railway employees, Self Help Groups, and Swachhagrahis, among others," said the Government in a statement. Many sports stars and film personalities across the country will join the interaction with the Prime Minister.
The 'Swachhata Hi Seva' movement, which aims at generating greater public participation towards Swachhta, is being organised in the run up to the fourth anniversary of the Swachh Bharat Mission, on October 2 which will also mark the commencement of the 150th year celebrations of Mahatma Gandhi, added the statement.
Earlier, describing this movement as "a great way to pay tributes to Bapu," the Prime Minister, in a video message to the people, had exhorted people to be "part of this movement and strengthen the efforts to create a Swachh Bharat."