In a bid to help publicise and implement social welfare schemes initiated by Prime Minister Narendra Modi’s Government, the BJP has formed a committee that will coordinate between the party and the Government. The committee comprises of Union Ministers Ananth Kumar, Nirmala Sitharaman, Piyush Goel and Smriti Irani on the Government side and BJP leaders Mukhtar Abbas Naqvi, JP Nadda, Ram lal and Bhupendra Yadav.
The move, BJP sources said, is part of a strategy to ensure that the benefits of welfare programmes being launched by the Government reach the masses. The party wants to avoid the repeat of the scenario of previous NDA regime when many welfare programmes could not help the poor as they were not publicised well.
BJP vice-president Mukhtar Abbas Naqvi, while describing the new coordination initiative, said: “The unprecedented success of the just launched Jan Dhan scheme is also due to the party’s active participation in creating awareness about the initiative. As against the original target of bank accounts, we managed to open double the numbers on the launch of the scheme because we had already spread a word around about the launch of the initiative.” The BJP leader also said that the publicity of Government schemes would be on the lines of party’s campaign to seek votes.