Prime Minister Narendra Modi will launch 'Swachhata Hi Seva (SHS), a jan andolan for swachhata (cleanliness) on September 15 in the run-up to the 4th anniversary of the Swachh Bharat Mission (SBM), from 15 September to 2 October 2018, as the sanitation movement enters its final leg.
The SHS aims at accelerating the Jan-Andolan for realizing the vision of a Clean India, further reinforcing the belief that 'Sanitation is everyone's business', Parameswaran Iyer Secretary, Ministry of Drinking Water and Sanitation said on Thursday.
The launch will be through Video Conferencing at more than 15 locations across the country with different sections of the community and eminent public figures, said the official while talking to reporters here.
It will be followed by launch of Shramdaan activities with huge community mobilisation by following grassroots swachhata champions such as women sarpanches, Swachhagrahi , students, nigrani samitis, youth organisations, corporates besides film Celebrities, sportspersons and fath leaders.
In schools, cleanliness shramdaan will be carried out by school children who will be asked to participate in hand washing campaign among other activities.
Also, mass awareness campaign on cleanliness for passengers traveling aboard railways will be carried out. Cleaning of Iconic Places with focus on the 30 swachh iconic places for cleanliness activities will be conducted, the official added.