Meanwhile, KVIC Chairman Vinai Kumar Saxena has said that sale of Khadi products across the country has grown manifold since 2014, thanks to the repeated appeals by the Prime Minister to promote Khadi. Since October 2016, the single-day sale at Khadi India’s Flagship Outlet in Connaught Place, New Delhi, has crossed Rs 1 crore mark on 11 different occasions. This record performance of Khadi found a special mention in the latest episode of Prime Minister’s radio program “Mann ki Baat” aired on Sunday.
Saxena said what made this performance even more significant is the fact that Khadi’s single-day sales exceeded Rs 1 crore for 4 times in October - November 2020, despite the economic distress and the fear surrounding Corona pandemic. Earlier in 2018 also, the single-day sales at Khadi’s CP outlet had crossed Rs 1 crore mark for 4 times.
On 2nd October 2019, Khadi and Village Industries Commission (KVIC) registered the highest single-day sale of Rs 1.27 crore at the CP outlet which continues to be a record till date.
“It is because of the Hon’ble PM’s appeals that a large number of people particularly youths have been inclined to buy Khadi. The growing buzz around “Swadeshi” has significantly helped lakhs of village industries prosper even during the challenging times of Covid-19 pandemic,” Saxena said.