Overcoming the economic distress and the fear surrounding the Corona pandemic this festive season, the flagship Khadi India outlet here has crossed the single-day sales figure of Rs 1 crore four times since October 2 this year at Connaught Place in the national capital.
“In just 40 days since October 2 this year, Khadi's single-day sales figure has crossed the Rs 1 crore mark for 4 times at the flagship Khadi India outlet at Connaught Place in New Delhi,” the MSME said. On November 13, the total sales at this outlet stood at Rs 1.11 crore, the highest single-day sale figure recorded this year.
Since business activities resumed after the lockdown, Khadi sales figure touched Rs 1.02 crore on Gandhi Jayanti (October 2) this year, followed by Rs 1.05 crore sales on October 24 and Rs 1.06 crore on November 7. In 2018 too single-day sales had crossed the Rs 1 crore mark on four occasions, with the highest single-day sale for the year touching Rs 1.25 crore on October 13. Khadi's highest ever single-day sale was recorded at Rs 1.27 crore on October 2, 2019.
KVIC Chairman Vinai Kumar Saxena attributed the massive sale figures to the frequent appeals of the Prime Minister to promote “Swadeshi”, particularly Khadi. “It is heartening to see a large number of Khadi lovers coming out to support artisans who form the backbone of the Khadi and Village Industries sectors. Despite the pandemic, Khadi artisans kept the production activities going in full vigor and the fellow countrymen have reciprocated with the same zeal,” Saxena said, adding despite the economic slowdown, KVIC has managed to maintain the pace of Khadi’s growth.
The lockdown had a severe bearing on the livelihood of Khadi artisans but the Prime Minister’s appeal for “Aatmanirbhar Bharat” and “Vocal for Local” infused a new life into the local manufacturing particularly the Khadi and Village Industries sectors.