The programme was launched on July 2 at 15,000 places simultaneously across the State, even though the target was only 10,000 places, with CM Nitish himself knocking ten doors in Pashchim Darwaza locality in the walled city. Earlier the programme was introduced to the senior party leaders by Prashant Kishor, the man behind this and other innovative publicity programmes for the party. Kishor is the same IITian who had earlier worked for Narendra Modi as Gujarat CM and also during 2014 lok Sabha polls.