The Ministry of Information & Broadcasting convened an inter Ministerial meeting on Thursday to chalk out publicity strategies and advocacy roadmap for Swachchh Bharat Abhiyan in the country. It was participated by senior officials from Ministry of Drinking Water & Sanitation, School Education & literacy, Ministries of Women and Child Development, Urban Development among others.
The objective of the meeting was to draw up an action plan that would enhance the communication outreach of Swachchh Bharat Mission. The meeting according to the sources decided Swachchh Bharat campaigns would utilise the infrastructural outreach of I&B Ministry to bring about effective behaviour change communication at the grass-root level.
The content could take into account the best practices emering from states in the last 18 months. The sources further said that the efforts of his Ministry was to further enhance the reach of social media by in the near future. The meeting also agreed to utilize the Talkathon platform for effective outreach of the Swachh Bharat Mission. Secretary, School Education &literacy highlighted that the media strategy should incorporate the outreach focusing on school children as they were the country’s next generation.