Ahead of sounding the poll bugul in Jammu and Kashmir the central leadership of the Bharatiya Janta Party (BJP) is keen on shoring up the image of the party in the eyes of the electorate.
Growing disenchantment with local party leaders and existing factionalism is a major cause of worry for the party high command.
The top brass of the party is also searching for the Chief Ministerial face of the party who is most likely to head the party's poll campaign during the maiden Assembly polls in the Union Territory.
After the reorganisation of the erstwhile state of Jammu and Kashmir in August 2019 the ruling dispensation at the centre is keen on forming a majority government on its own strength.
The party has also set for itself the target of winning more than 50 seats in the house of 90 members.
In 2014, the BJP had won 25 Assembly seats. The party had later formed an alliance government with the Peoples Democratic Party (PDP).
Though the Election Commission of India is yet to take a final call over the schedule of the much awaited polls, the BJP has started gearing up its poll machinery in advance.
The top brass of the party is most likely to deliberate on the issue of party's poll preparedness during its two day long National Executive meeting in New Delhi from Monday.
Last week addressing the core committee meeting of BJP leaders in Jammu BJP national general secretary (organisation) B L Santhosh made it clear ’This is the first major election campaign after the reorganisation of the erstwhile state of Jammu and Kashmir into two Union Territories hence we need to contest these elections with total companionship, in one voice, taking all together and ensuring that not even a single vote gets slipped out of our kitty’. Party insiders claimed it was a tacit warning to the section of party leaders to fall in line before reaching the point of no return.