Aiming to influence behaviour and scale up public safety, ride-hailing app Uber and food delivery platform Zomato have joined hands with the Ministry of Road Transport and Highways (MoRTH) to drive awareness and public engagement for the nationwide initiative - Sadak Suraksha Abhiyan. With millions of trips and deliveries taking place every day, this collaboration aims to highlight road safety as a national priority and inspire both drivers and consumers to make responsible choices that can save lives. Through this collaborative effort, the stakeholders aim to reduce road accidents, and make roads safer across India as both companies are integrating the safety message into their platforms.
Speaking at the launch, Road Transport and Highways Minister Nitin Gadkari said, “Road safety is among our nation’s most critical priorities. This initiative is aimed at saving lives by fostering safer driving habits across the country. We welcome the support of companies like Zomato and Uber, whose collaboration helps extend this message to millions of Indians in their daily journeys.” The announcement was made here in the presence of Gadkari and Prasoon Joshi, an acclaimed writer, poet and the brain behind the Sadak Suraksha Abhiyan alongside Sooraj Nair, Head of Safety Operations, Uber India & South Asia and Aditya Mangla, Chief Executive Officer, Zomato. This strategic collaboration highlights a shared commitment to public safety and is designed to influence behaviour at scale — encouraging drivers and delivery partners to follow traffic rules and make responsible choices on the road.