The country's FMCG industry reported a 10.9 per cent growth in terms of value in the June quarter, helped by a rise in consumption even though the rural markets remained sluggish in non-food segments, says a report.
Data analytics firm NielsenIQ on Tuesday said the overall consumption has revived as unit volume has increased on a sequential basis in the April-June quarter but on an annual basis, it had a negative growth of 0.7 per cent in the latest quarter under review.
In the April-June 2022 period, the urban markets revived with positive volume growth of 0.6 per cent but the rural markets reported a negative growth of 2.4 per cent.
"The industry also observes positive momentum in volume along with price-led growth. The volume growth which was - 4.1 per cenr in last quarter (January-March) has improved to some extent at - 0.7 per cent in (April-June) 22," NielsenIQ said in its FMCG Quarterly snapshot report.
NielsenIQ Managing Director - India Satish Pillai told PTI that there has been a double-digit price growth in the last five quarters, owing to factors such as inflation and other macro economic variables.
"A tempering of these would help propel growth further in the last quarter. It is important to note that the consumption uptick has come from the unit growth as a predominant driver of FMCG for the quarter," he said.