On the 97th birth anniversary of former Prime Minister Atal Bihari Vajpayee on Saturday, BJP national president Jagat Prasad Nadda launched a micro donation drive to make the party become “a self-reliant organisation” with Prime Minister Narendra Modi also donating `1000 .
The micro donations can range from `5 to `1,000, Nadda said . The voluntary fund-collection campaign will run till February 22, the "Punya Tithi of Deen Dayal ji", said the BJP president.
“A special connect campaign by the BJP from 25th December - Jayanti of Atal ji, to 11th February - Punya Tithi of Deen Dayal ji. Your support will enthuse millions of Karyakartas who are selflessly devoted to the cause of nation building", he said.
Modi contributed with `1,000 tweeting “I have donated `1,000 towards the party fund of the Bharatiya Janata Party. Our ideal of always putting Nation First and the culture of lifelong selfless service by our cadre will be further strengthened by your micro donation. Help make BJP strong. Help make India strong."
Nadda also made a donation of `1,000 to start the drive. several leaders from the party, including union home minister Amit Shah and Arunachal Pradesh chief minister Pema Khandu, have already made their contribution.
In an appeal Nadda requested party workers to donate as per their capacity. “Our karyakartas may connect with the people for micro donations within the range Rs 5 to Rs 1,000.
The donations module is available in the ‘NaMo Exclusive’ section of the NaMo app, which will be the medium through which we will collect these donations,” said the letter by Nadda.
"I seek the blessings of people to strengthen the world's largest nationalist movement", said Nadda.
Nadda has listed three major reasons behind the appeal. The first is the cause of keeping the nation first. Second, the BJP cadre’s selfless service to the nation and, third, for the Narendra Modi-led government’s brand of leadership.
BJP-ruled states have already started the donation drive. The latest is Assam, which has launched a drive to collect donations from BJP members and their families to raise a fund of Rs 100 crore to take care of the organisation and its expansion.
The party said workers will connect with the maximum number of people to make micro-donations which will be ognised at district, state and national levels.