Aadishilp’, organised by Tribal Cooperative Marketing Development Federation of India ltd (TRIFED), has brought together more than 90 artists from various tribes across the country with their unique and exquisite artifacts. This ten-day exhibition was inaugurated by Jual Oram on Monday.
The main objective of organising such an event is to give tribal artisans an opportunity to showcase and sell their traditional art and craft works directly to the customers and get their feedback which would help them in having valuable design related and other inputs, said the Minister. More such platforms for tribal artisans are in the offing so that they can sell their products directly to the consumer without middlemen, he added.
Further, Aadishilp also provides them a platform for direct interaction patrons of art and craft. This enables tribal artists to also know of the customers’ taste and preferences for adapting them and integrating them with their designs and creations, The exhibition displays various hand crafted items, handloom products, dry flowers, cane and bamboo products, tribal jewellery, Dhokra craft, tribal weaves, embroidery, tribal paintings amongst others.
TRIFED under Ministry of Tribal Affairs has also initiated the concept of sourcing tribal products by way of organising Tribal Artisan Melas (TAMs) to identify new artisans and products from different regions or States. The main objective of the initiative is to improve the livelihood of the tribal communities by creating a sustainable market and business opportunities for them based on their traditional knowledge and skills whilst ensuring the right price for their products by organising such events.