In yet another initiative to involve corporates and PSUs to provide largest spectrum for Khadi, the Khadi and Village Industries Commission (KVIC) has signed an agreement with Arvind Mills limited, a well-known name in denim business, to trade khadi denim products around the world.
Agreement between the KVIC and Arvind mills was signed by Arvind limited's Executive Director Mr Puneet lalbhai and KVIC Deputy CEO K S Rao in the presence of KVIC Chairman Vinai Kumar Saxena on Friday at Ahmedabad.
After signing the agreement, lalbhai said that company's plan is to purchase approximately one million metres of Khadi Denim every year.
On the other hand, expressing happiness over this agreement, the KVIC Chairman said, "This deal will not only enhance the Khadi's sale annually by Rs 40 crore, it will also increase the economic stability of Khadi artisans across India, by providing them Rs 2 crore as extra incentives."
Saxena informed that this KVIC-Arvind mill tie-up will generate an additional 7.5 lakh human days for the "valued" artisans of Khadi. "Such a unique value chain will not only facilitate sustainable fashion, but also empowers families across Indian villages providing them access to a better way of life.
As our Prime Minister Narendra Modiji has recently described Khadi as the most comprehensive form of sustainability, we are committed to make the hand-spun, hand-woven and hand-dyed signature fabric of India to compete with other noted textile global giants," he said.
"Khadi is a mission and we are committed to bring Khadi to maintain its legacy- as visualized by Mahatma Gandhiji. Since KVIC has taken several marketing initiatives in the recent past, to involve corporates and PSUs in developing global market for Khadi and provide sustainable employment to its artisans, we want to make Khadi for all - particularly for fashion-savvy youths and teenagers.
The KVIC-Arvind limited initiative - for launching Denim Khadi is a step to make the journey of the signature fabric eternal," Saxea said.