Basically, does the company issuing the ICO intend to solve an existing problemIJ Are there other similar companies doing similar thingsIJ Is the problem that is being solved something that you relate toIJ Sometimes, some ICOs may be created to solve a hypothetical problem - something that customers may not fully buy into. These ICOs are likely to be sham ICOs, being run for the sake of publicity, or worse, to make you part with your hard earned money.