A variety of media, including direct contacts, digital and print, were used to reach out to the schools. Principals of around 2,600 schools were approached over 2 months, for enrolling their schools in the campaign and obtaining data on various parameters like attendance of the students, medical facilities available in the school, drinking water facility, basic health and hygiene standards, sanitation facilities etc. and rated accordingly. An immunity session in 800 schools was also conducted this year to educate children on the importance of Immunity, the vulnerability of kids to illness due to changing weather, unhealthy diet, bacteria, virus, dust & pollution and ways to boost immunity through basic hygiene & a nutritional diet.