The first is crucial for the second and third to succeed. Digital India stands on the platform of universal access to affordable, high-speed Internet. This country is expected to cross the 500 million-Internet user-benchmark some time in 2018-2019, which means that today about a billion people are still off the grid. Most of these people live in rural areas, where digital infrastructure is yet to be laid. Plugging this gap will be easier said than done, as the Centre-State trouble with the laying of the National Optical Fibre Network shows. Also, the rural market, which is expected to grow by leaps and bounds in the next few years, will be price sensitive. Innovative technology and disruptive strategies will be required at all levels to develop this market. Moreover, it will not be enough to just bring people online — the quality and security of the Internet connection will determine the extent to which digital platforms are integrated into daily lives. As of now, India’s mobile connectivity is still primarily 2G; 3G is limited to the urban elite; and 4G is not even offered by all mobile operators. Internet safety is another area of concern: If people see there is a high risk of their monies or identities being stolen online, they will steer clear of the Internet.