After Kiki and Blue Whale Challenge, a new fad, the Momo Challenge, is doing the rounds on social media. Allegedly linked to a 12-year-old Argentinean girl, the challenge throws children into a series of violent activities. It’s time we realise how precious life is before putting ourselves in harm’s way with such dangerous stunts — as Mumbai Police’s Twitter post rightly reads: Not all momos are meant to be consumed!