large numbers of people are visiting the trade fair which is being oraganised here at the Parade Ground. The nine-day-long Uttaranchal Trade Mahotsav started from April 11 and would culminate till April 20.
The Mahotsav is most awaited and well known of all the fairs in Uttarakhand and is its peak now-a-days. Over 400 participants with product segments like home appliances, electronics, furniture, kitchen and bath products, banking and insurance, automobiles, books, garments, jewellery, educational objects and fitness equipments have opened their stalls in the fair.
While talking to The Pioneer, the managing director of Real Host event managers, Sanjay Singh said the Mahotsav was being organised with an aim to provide a market so that the artisans can get the earning opportunity for their livelihood and also to showcase unique items of different States.
The emphasis in this fair is particularly laid on the handicrafts and food items of Uttarakhand, Gujarat, Rajasthan, Uttar Pradesh, Himachal Pradesh, Orissa, West Bengal and other States of the country
Singh said, “For last 12 years, we are holding this event in Dehradun. We always prefer, exhibitors get maximum exposure and visitors get new and wide range of products in this trade fair”. Media Coordinator of the event, Rohit Verma said that this time a wide range of books was available for readers of all age groups and added that to bring latest books available for the readers of the State was main motive of the fair. He claimed that this was the biggest book fair that Dehradun has ever witnessed.
The Trade Mahotsav is enticing the visitors with Kashmiri Handloom, Rajasthani Churan Supari, Kolkatta Jute Baag and the traditional dresses of different states which are mostly unknown to the general public. The Mega event is being organized by the active participation of the various departments like Tea board, Khadi and Village Industries, SBI, PNB and Canera Bank.