Tara Jewellers launched its first showroom in Dehradun on Friday.
The inauguration of the showroom was done by Minister of Urban Development Pritam Singh Panwar.
Executive director, CEO Retail of Tara Jewels ltd. Vikram Raizada said that the brand is already running 40 show rooms across 32 cities in North, Central and Western regions of India.
He also said, being well established in the market for past two years “we will be reaching out to a larger audience across States like Uttarakhand, Punjab and
Uttar Pradesh.In our showroom one can find affordable luxury collections which are certified diamonds by International third party gem labs and BIS hallmarked gold costing Rs10,000 to Rs30 lakhs.
The showroom also offer free gold purity testing and golden return monthly saving schemes.
Raizada said that the capital investment in each showroom is RsOne crore and total stock available in the store cost between Rs5 to Rs10 crore depending on the market.
The jewellery in the showroom includes everything that a modern Indian woman need.
There is a wide range of daily wear, occasion wear and bridal wear of diamond jewellery available in the store like Eternia, ivory, myra, portico, star princess to zara.
The kundan jewellery entails the amara and jud. Platinum jewellery includes a range of rings, bands, earings and pendants, he said.
“We are also offering a special inaugural offer in which making charges as low as Rs199 on gold jewellery and upto
20% off on diamonds and labour,” he added.