Yoga Guru Swami Ramdev has launched cow's milk and its products paneer, butter, curd and butter milk priced lower than other popular brands. Pricing Patanjali toned milk at Rs four less than other brands Ramdev claims that he is contributing to the nation’s welfare by keeping his products at low price. He said after seeing the rising demand, now the milk will be available from Delhi NCR region to Haridwar and very soon it will be launched in in Rajasthan, Haryana and big cities like Pune simultaneously. Patanjali would soon launch herbal milk too, he said.
He said that the 500 ml pack is available in tetra pack which has shelf life of six months. Ramdev also claimed that the butter made by Patanjali had rock salt and natural colour while other brands add artificial colour. He said in Patanjali butter contains carotene which is good for the eyes, brain and nerve cells.
He informed that Patanjali had procurement and collection centres in Maharashtra, Uttar Pradesh and Rajasthan. The milk is directly collected from the farmers who receive their dues in their bank accounts. Patanjali has opened 15,000 bank accounts of the farmers, he said. The milk was collected from the farmers with Indian breeds. When asked if he was giving competition to the Indian brands like Amul and Mother Dairy, Ramdev said it was a positive competition because Patanjali never considered India as a market but considered everyone as part of its family.