A one day long conclave titled Marketing for Sustainability: Balancing Corporate Goals with Sustainability was held at University of Petroleum and Energy Studies (UPES) on Wednesday. The conclave was organised by the College of Management and Economic Studies of UPES.
The address of noted film producer, Harshwardhan Verma on the occasion was focused on the environmental issues pertaining to the Himalayan region. He gave some examples of how some of the small rivers have vanished on account of unsustainable development and business practices in recent years. The Director of Airline Solutions at WNS Global Service, Ashok Jugran focused his talk on the environment sustainability issues of the airline industry. He discussed the need to enhance emphasis on carbon emissions, carbon footprint and airline fuel technologies.
Speaking on the need to focus and adopt “Green Technology”, the Vice President of Royal Bank of Scotland (RBS), Rahul Chandola gave global examples of some multinational companies who have shifted to solutions like paperless documentation. He gave examples of how RBS and other corporates like ‘Google’ have initiated work from home models. The Vice President of Strategic Communications, Cratuz Technology, Aditya Sharma said that that digital platforms on social media can play an important role to increase the awareness on these issues.
The Chancellor of UPES, S J Chopra delivered a welcome address on the occasion.