Ahead of the Holi festival, the Nainital Milk Producers Coopertaive Union has launched two new products- the State’s popular chocolate mithai and Baal mithai. The NMPCU also plans to launch Soanpapdi and Chena Rasgulla too in the near future, said the union head Sanjay Kiraula on Friday.
Addressing the gathering at the launch programme, Kiraula said that in view of the adulterated milk and dairy products entering the market, the milk producers and consumers from across the district had been demanding for some time now that the dairy cooperative should prepare and introduce in the market, traditional sweets made from unadulterated milk and other contents.
He said, “In response to the demand, we are marking the festive occasion of Holi with the launch of chocolate and Baal mithais made from quality milk and other unadulterated items. The production of these two traditional sweets has been started and these will be made available to the public at the dairy committee and Aanchal dairy agencies. At present both the sweets are being made available for sale at the rate of `300 per kilogram,” he said. He further said that in case of large orders being placed, the sweets will also be provided at discounted rates.
The union head further stated that at present the dairy cooperative gets about 92,000 litres milk per day out of which 70,000 litres is for routine sale with the remaining milk being used to make varied dairy products. He further averred, “Due to the State Government offering Rs four incentive per litre, the milk producers have supplied a considerable quantity of milk to the cooperative. In the near future, we also plan to launch Aanchal Soanpapdi and Chena Rasgulla made with quality items,” he added.
The chief manager of the dairy cooperative, PC Sharma, manager Ajay Kwira, vice chairman Ravindra Raikuni and other officials concerned were also present on the occasion.