Whenever it comes of election promotion or political campaigning, hoardings are used as a tradition to reach among mass by the politicians and even they don’t bother to follow the mention norms of the civic authorities.
Although Dehradun Mayor Vinod Chamoli, who talks about illegal hoarding and even he blamed State Government for raising hoarding without following any norms but he refused to make a comment on BJP's hoardings or banners, which are seen all around in view of upcoming Modi rally. Mostly politicians are witnessed flouting the mentioned norms regarding the hoardings and it affects revenues of the Municipal Corporation of Dehradun (MCD).
Mayor of Dehradun, Vinod Chamoli, said that due to the irresponsible behaviour of the State Government, corporation has suffered a loss of around Rs one crore this year. He maintained that no norms are followed by the State Government and they put their hoarding anywhere as per their convenience. This has negatively hampered the revenues of MCD.
He also added that earlier MCD was only earning around Rs 33 lakh but now under his leadership the revenue has increased to around Rs 3 crore per year. Chamoli said that hoardings are one of the major sources of revenue for MCD. Around Rs 3 crore tenders are specifically meant for the hoardings. The advertising company used to pay around Rs 20 lakh to MCD from the share of the approved hoardings. But the State Government instead of putting the hoarding at the approved sight of MCD put it anywhere resulting into the huge loss.
Additional Mukhya Nagar Adhikari, Uday Singh Rana, stated that any hoardings or advertisement can only be put as per the specific norms of MCD and the violators are punished if found breaking the rules. He stated that MCD is not biased and treat equally all the political outfits. He mentioned that generally at the political campaign and promotional events the political leaders are found flouting the hoarding norms and they are also penalized if their hoardings are put without seeking permission of the advertising agency or outside the MCD sights.