The Max India has announced to launch Antara Senior living limited, the one of its kind first community in Uttarakhand. The project was launched focusing on progressive seniors over the age of 60 years. The first senior living community spread across 20 acres will be located in Dehradun and will be ready by 2015.
This was disclosed by Analjit Singh, Chairman, Max India Group while addressing the mediapersons in a press conference held in Dehradun on Friday. Singh informed that Antara’s value proposition is based on offering five dimensions of wellness which are environmental, physical, social or emotional, intellectual or occupational and spiritual.
Being built at a cost of Rs 520 crore, the community will comprise of apartments between range of Rs 1.25 crore to Rs 4.5 crore. The Antara’s is also offering three penthouses worth Rs 7 crore.
Explaining the thought behind the concept, Tara Singh, CEO- Antara Senior living limited, said “Our research of the Indian market, strongly highlighted the need for this industry to develop in India.” She stressed that important elements of the value proposition are security, healthcare, senior specific design and of course overall hassle free living.
Antara emphasis is laid upon specific needs of seniors which is addressed by offering wide range of facilities and services like housekeeping (including laundry), maintenance, meals, activities involving social and wellness programs (volunteering, excursions, social events, hobby clubs etc), health services, utility payment, city shuttle, concierge, travel desk, legal and financial services etc.
She said that a lifetime lease model is offered to customers to optimally balance two objectives – firstly, ensuring that like minded seniors over the age of 60 live in the community and secondly, making it financially viable for the customer.
Residents will pay fair at market value of the apartment when they move in and receive the prevailing fair market value when they leave.