MARCON’17, a one-day conclave, was organised by the Department of Marketing, College of Management and Economic Studies, University of Petroleum and Energy Studies (UPES), here on Sunday.
The theme of this conclave was “Innovative Digital Marketing for Brand Building”. The organisers claimed that the key objective of the conclave was to discuss the various parameters which are relevant and form an integral part of designing innovative digital marketing campaigns.
The Executive Director, lenovo India, Sudipto Ghosh shared his thoughts on the evolving nature of digital platform. He also stressed on the need to be constantly aware and alert to the competitor’s strategy.
In his welcome address the Director, College of Management, UPES, DN Pandey stressed on the urgent need to evolve and develop innovative marketing strategies to ride the Digital India thrust and also shared details of the academic courses being offered by UPES in this domain.
The other speakers included Pro Vice Chancellor Jain university and former Professor at IIM–Bangalore and lucknow, Mithleshwar Jha, Assisant Professor Indian Institute of Management (IIM) Kashipur, Kumkum Bharti, and Associate Professor, Indian Institute of Technolgy (IIT)- Roorkee, Vinay Sharma.
The Director, Arun Dhand informed that the participants included students from IIT-Roorkee, MIT and Flame University both from Pune, Narsimonjee Institute of Management, Mumbai apart from the students of the school of Business, UPES. “Competitive events were conducted amongst the participating students for designing innovative digital marketing campaigns in various categories which included Mobiles, Petro-Retailing, Airports, Hotels and Clean Ganga.